Exporting to China: How to conduct market research

UK goods exports to China rose 0.9% to £22.4 billion in 2023, highlighting China’s vast potential as a market. While this is an exciting prospect for UK businesses, it is essential to conduct market research before leaping head-first into the China market The size, growth and maturity of the China market must mean there is space for everyone to win, right? Maybe. According to Andrew Cameron, director at Asia-based brand…