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On 30 January, CBBC hosted China Consumer Scotland 2025 at drinks brand Edrington’s Glasgow headquarters. The event focused on Scottish consumer brands in China, with a strong presence of whisky makers and luxury clothing companies in the audience. CBBC’s Director of Consumer Economy, Antoaneta Becker, welcomed attendees and introduced the state of the Chinese market in the Year of the Snake. She highlighted that while challenges exist in operating within the Chinese…
