Chinese EV brand BYD and Elon Musk’s Tesla have been battling it out to be the world’s biggest electric vehicle company in recent years. But as BYD seemingly pulls ahead, what are the implications for the rest of the industry and global markets as a whole?
Chinese EV manufacturer BYD posted record sales of electric vehicles (EVs) in 2024, as Elon Musk’s Tesla saw sales slow for the first time in years. BYD reported that it sold 4.3 million EVs and hybrids in 2024, of which 1.76 million were pure EVs. While Tesla narrowly beat BYD across the whole of 2024, delivering 1.79 million pure EVs, BYD’s 2024 Q4 did actually surpass Tesla.
BYD (short for ‘Build Your Dreams’) was founded in 1995 as a rechargeable battery manufacturer. It expanded into automotive after buying a Shaanxi-based car company in 2003, using its battery experience and supply chains to pivot to EV. It is popular for its cheaper models, which range in price from around RMB 70,000 (£7,697) to RMB 200,000 (£21,991). Tesla’s Model 3, on the other hand, starts at RMB 231,900 (£25,499).
Tesla remains the world’s most valuable car maker, driven by its innovative approach, high-performance vehicles and strong branding (thanks, in part, to the inescapable figure of Elon Musk). However, its higher price point has made it less accessible to a broader market segment, an area where BYD has gained a competitive edge.
This edge over other Chinese brands and, increasingly, international brands, has been sharpened by a number of external and internal factors.
Like all Chinese EV companies, BYD has benefitted from extensive Chinese government subsidies over the past few decades. The government has been subsidising producers of EVs for public transport, taxis and the consumer market since 2009. More than RMB 200 billion (£22.14 billion) was spent on EV subsidies and tax breaks in China over the 2009-2022 period. Moreover, EV consumers in China have received purchase subsidies from the government for a number of years. China is expected to sell more EVs (pure EVs and hybrids) than traditional vehicles for the first time in 2025.
China also has a very strong position in the supply chains for the critical materials used to make EV batteries, especially rare earths. At present, China accounts for over 80% of the world’s rare earth processing, and in late 2024, the country banned shipments to the US of several minerals and metals used in semiconductor manufacturing and military applications, including gallium, germanium and antimony, citing national security concerns.
In terms of internal factors, BYD has also benefitted from its background as a battery manufacturer, which has given it a head start in terms of technology and access to materials. By keeping battery production in-house, it can also achieve significant cost savings.
The big threat posed by BYD’s recent success is increased competition for established automotive brands.
Western markets have largely taken a protectionist stance in response to the massive growth of China’s EV sector. In October 2024, tariffs of up to 45.3% on imports of Chinese-made EVs came into force across the EU, while the Biden administration has also imposed a 100% duty on EVs from China, with President-elect Donald Trump expected to impose further tariffs on imports.
Nevertheless, some commentators suggest that BYD and Tesla are so far ahead of the field that traditional automotive manufacturers are already struggling to compete. Indeed, the growth of the two companies is showing that brand recognition or company history are not predictors of success in the EV market. Future growth will come down to things like AI integration and battery technology, rather than just the cars themselves, giving Silicon Valley and fast-moving Chinese companies a leg-up over traditional car manufacturers.
Now the question for BYD will be whether it can translate its current sales figures, most of which are concentrated in the Chinese market, into global success. For Tesla and other EV manufacturers, the rise of BYD serves as a call to innovate in an increasingly competitive market, innovation that could have a positive knock-on effect in other areas. Ultimately, getting more EVs of any brand on the road is an important step towards giving more people more access to sustainable transportation options.
