How British brands can break into China’s sportswear market

China’s sportswear market is set to become the world’s largest, propelled by government initiatives, changing trends, and growing health awareness. Here’s how British brands can take advantage Sportswear retailers have turned their attention to China, and for good reason. Although the US continues to be the largest market for sportswear worldwide, with a market size of US$45 billion, its expansion rate is only 2.5%. The Chinese sportswear market is expanding…