With a value of over £17 billion and companies like Tencent and NetEase leading the way, China’s e-sports market is ripe with opportunities for British businesses – from technology companies to consumer brands and beyond. Jack Forsdike finds out more It is no secret that China’s games industry is colossal, but there’s also a specific market within the games industry that is becoming too big to be ignored: e-sports. E-sports…
The surprising opportunities in China’s e-sports market
Brands including Ferrari, Wolves F.C, KFC and even several prestigious universities are getting involved in this £17 billion industry – should your company join them?
1.8K