How an innovative geolocation app found its place in China

Getting into the China market is crucial if you want to be a truly global company, says Max Cumming, business development lead of geolocation app what3words. Here’s how his company is going about it what3words is a simple but innovative solution to a common problem. Founder Chris Sheldrick used to work in the music industry, and became intimately acquainted with the flaws of using street addresses to navigate to unfamiliar…