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Harnessing the power of China’s ‘She Economy’

Women in China have more money than ever before – and they've decided it's time to treat themselves. Here's why the consumer group is more important than ever ...

by Antoaneta Becker
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chinese economy female consumers

The rise of the ‘She Economy’ in China is reshaping the consumer landscape, with nearly 400 million female consumers aged between 20 and 60 now driving a purchasing power of GBP 1.08 trillion annually According to the Global Times, data from recruitment websites in China shows that the total and per capita income of Chinese women are growing faster than for men. Over the past five years, the annual growth…

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