Five steps to launching an e-commerce presence

These are the five steps needed to build a successful e-commerce business in China The Chinese e-commerce sector has experienced unrivalled development in the last decade, turning China into the largest online marketplace in the world. Online retail, for fashion, groceries and even cars, is becoming part of local consumers’ daily habits thanks to an always-on smartphone-focused approach. It is, therefore, no coincidence that brands and retailers from all over…