Taking place on 14 October at London’s 4 Hamilton Place, China Consumer 2024 promises to be packed with cutting-edge consumer insights and key takeaways for British brands, from speakers representing WPIC, HSBC, John Lewis, Aspinal of London, Brompton Bicycle, Diageo, Whittard of Chelsea, JLR, Miller Harris, Melt Season, Jing Daily, Fosun, Alibaba and Douyin, amongst many others.
As part of the agenda for the day, CBBC will present three timely panel sessions exploring Chinese consumer subcultures and tribes, emotional marketing, and China’s phygital retail ecosystem. These will be accompanied by breakout sessions, brand interviews, and networking opportunities.
Keep reading to explore the panel sessions and discover more of the speakers appearing at the event.
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Chinese Consumers: Navigating Subcultures and Tribes
China’s consumer market is marked by its vast size and striking diversity, encompassing a range of incomes, regional cultures, and consumer preferences. The segmentation presents both challenges and opportunities for UK businesses aiming to establish a foothold in the current economic climate. As China continues to evolve rapidly, staying tuned to the latest consumer trends and understanding the different tribes is more important than ever. We discuss these complexities through the lenses of the latest 2024 China consumer research, explore strategic insights that UK businesses can integrate as they tailor and position their China offerings, and dive deep into emerging consumer sub-cultures.
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The Era of Emotional Marketing
Facing an increasingly sophisticated Chinese audience, consumer brands with ambitions to succeed long-term in the market need to stay true to their core DNA, but communicate their brand values and stories consistently and innovatively. This applies to brands large and small. It demands that brand managers work closely with their China partners to set out a clear brand strategy and target audience, and implement the marketing strategy together. Innovative marketing channels have emerged, and consumers are always demanding novel ways to be connected on an emotional level with the brands.
In this session, we invite Chinese and British brands and influencers to discuss how to effectively connect with target consumers and set out bespoke communication strategies, whilst keeping an eye on your budget.
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The Future is Phygital
China leads the wave of testing mixed reality experiences such as virtual stores, using virtual avatars and products that have a digital identity or digital twins. Consumers in this technology-savvy market demand phygital experiences that are deeply immersive and richly interactive. In this session, our panel of experts will delve into the latest innovations being tested in China and explore the opportunities for partnerships and co-creation with Chinese creatives and domestic brands.
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Meet all of the China Consumer 2024 speakers
