Home Consumer What are China’s most popular live streaming e-commerce platforms?

What are China’s most popular live streaming e-commerce platforms?

by Robynne Tindall
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Bringing together the worlds of entertainment and online shopping, live commerce platforms including Kuaishou and Douyin are booming in China, stimulated by the shift away from brick and mortar retail during the Covid-19 pandemic. Here’s a round up of the key players.

This infographic was created based on insights from China sales and marketing agency 86 Connects.

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