In the run-up to China Consumer 2024, we’re sharing insights on the China consumer market from some of the key speakers at the event.
In this article, Zarina Kanji, Managing Director for UK & Europe at WPIC Marketing + Technologies; Ben Grass, Founder and CEO of Grass & Co; Nick Stratton, General Manager International for Nurture Brands; and Jon Graham, CEO of Miller Harris Fragrances share why UK brands cannot afford to miss the China opportunity.
