The China-Britain Business Council has announced that WPIC Marketing + Technologies will join China Consumer 2024 on 14 October as Headline Sponsor.
A market leader at the forefront of Asia’s consumer revolution, WPIC will bring a wealth of experience, insights and thought leadership to CBBC’s flagship consumer event.
“WPIC is honoured to be the lead sponsor for CBBC’s China Consumer 2024,” said Joseph Cooke, Co-Founder and President of WPIC. “There is significant potential for British consumer brands in China – and brands need to be equipped with the right knowledge and tools to succeed. We believe this event will provide a valuable opportunity for dialogue about the unique characteristics of China’s dynamic consumer market. We look forward to sharing our insights, engaging with industry leaders, and helping brands unlock new opportunities for growth in China.”
“Realising China’s opportunity for UK consumer brands requires a partner that matches its magnitude and sophistication, and we are thrilled to have WPIC as a Headline Sponsor and supporter of China Consumer 2024,” said Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council. “WPIC’s experience on the ground and their comprehensive range of e-commerce, digital marketing and technology solutions means UK brands can have a platform to access the emerging commercial opportunities in the Chinese market in real time.”
China Consumer remains CBBC’s flagship consumer event and is a must-attend for any UK brand interested in making its mark in the Chinese market. With China undoubtedly a powerful engine for global growth, the country is emerging as a test lab for the future, with future global trends in retail, marketing and commerce sown and grown in China’s vast and highly sophisticated consumer marketplace.
“I am excited to share WPIC’s insights on how brands can navigate the rapidly evolving Chinese consumer landscape. WPIC will be delivering a keynote session, contributing to a panel exploring the diverse consumer demographics in China, and co-hosting a breakout session in partnership with Douyin,” added Zarina Kanji, Managing Director, UK & Europe of WPIC Marketing + Technologies. “We believe that British brands have enormous growth potential in China – and the conversations from this event will help them refine existing China strategies or formulate their market entry plans.”
The first speakers for China Consumer 2024 have now been announced:
With leading expert speakers and global brand representatives speaking on topics ranging from the reinvention of China’s retail space to the rise of niche products to the power of cross-brand and sector collabs, China Consumer 2024 is sure to be packed with insights relevant to a wide range of brands across all sectors. Don’t miss this rare opportunity to explore China’s cutting-edge consumer marketplace trends and position your brand to succeed in the market.
Click here to view the event agenda and register for China Consumer 2024
