Retail

What are China’s main e-commerce platforms? 

What are China's main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall…

2 years ago

How to choose the right live streaming platform in China

From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best…

2 years ago

Are you in control of your brand image in China?

From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The China Skinny looks at the factors…

2 years ago

China’s plan for e-commerce in 5 years’ time

On 26 October, China’s Ministry of Commerce (MOFCOM), the Cyberspace Administration of China (CAC) and the National Development and Reform…

3 years ago

How to prepare your logistics for Singles’ Day

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked…

3 years ago

A beginner’s guide to marketing for China’s Singles’ Day

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked…

3 years ago

A guide to the new animal testing and cosmetics laws in China

As changes to the laws requiring animal testing for imported cosmetics in China come into effect, RedFern Digital speaks to…

3 years ago

China’s 618 shopping festival 2021 – key takeaways

Major e-commerce platforms like JD.com and Alibaba’s Tmall and Taobao generated billions of RMB in sales during China's mid-year 618…

3 years ago

What is Xiaohongshu and how can it help your brand in China?

Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community of well-informed consumers and can be…

3 years ago

How to get started in the Chinese e-commerce market

With access to over 800 million online consumers, the opportunities of Chinese e-commerce are limitless… if you get it right.…

3 years ago