The annual BrandZ Top 100 Most Valuable Chinese Brands shows shift in consumer habits

The 10th edition of the annual BrandZ ranking reveals that the top 100 Chinese brands have increased in value by $106.8 billion to reach $996.4 billion, a rise of 12% – and in some cases are succeeding because of (not in spite of) Covid-19 “During the 10 years since we first valued China’s brands, the brand landscape has radically transformed as the economy rebalanced from production to consumption, while Chinese…