The 2024 edition of the Design Intelligence Award (DIA) is an extraordinary platform for showcasing cutting-edge innovations, particularly in smart cities, greentech and healthtech, writes Elinor Greenhouse, Senior Adviser, Tech and Innovation at the China-Britain Business Council
In partnership with the China-Britain Business Council (CBBC), the awards offer an unmatched opportunity for UK innovators and entrepreneurs to scale their businesses internationally by tapping into the thriving Chinese market.
The DIA emphasises sustainable and technologically advanced solutions, mirroring the global shift towards eco-friendly and smart innovations. The 2024 theme, The Power of Sustainable and Innovative Design, encourages participants to present designs that meet current market needs and contribute to a sustainable future. This focus aligns perfectly with China’s growing commitment to sustainable urban development, renewable energy and advanced healthcare technologies.
The previous editions of the awards have served as a launch pad for UK businesses, aiding in establishing valuable business links and partnerships in the Chinese market. At the 2023 Design Intelligence Award, UK companies clinched three of the Top 30 awards. Read their case studies below:
BladeBUG
A Silver Award winner at DIA 2023, BladeBUG has developed autonomous robots for the inspection, resurfacing and repair of offshore wind turbine blades. These robots significantly reduce operational risks and costs, offering a safer and more efficient alternative to traditional maintenance methods. Chris Cieslak, Founder & CEO of BladeBUG, stated, “I see our technology as incredibly relevant to countries like China and the UK, which are leading the world in offshore wind installation capacity. Our innovative approach to wind turbine maintenance, especially in offshore settings, aligns seamlessly with the global push towards sustainable and safe energy solutions.”
eteeController by TG0
Another Silver Award recipient, the eteeController by TG0 revolutionises the VR experience with its button-free, intuitive control system. This device uses touch, proximity, and gesture recognition to deliver an immersive and natural user experience. Ming Kong, co-founder & CEO of TG0, said, “The eteeController, with its intuitive touch-based control system, is perfectly aligned with the interactive and immersive demands of the Metaverse, setting a new standard in VR experiences. We’re excited about the eteeController’s potential to transform how users in China and beyond engage with virtual environments.”
SCALED
Winner of the Future Talents Award, SCALED specialises in flexible body armour through patented, nature-inspired material innovation. Their technology leverages advanced 3D printing and computational design to create customised protective scales that enhance shock absorption and prevent hyperextension injuries. Natalie Kerres, Founder & CEO of SCALED, remarked: “Witnessing the exceptional work of past participants and winners of the Design Intelligence Award inspired us, reinforcing our commitment to being part of this global community. This platform provided a unique opportunity for SCALED to showcase our innovative approach to injury prevention and material technology on an international stage, furthering our mission to impact health and well-being globally.”
Click here to read the case studies in more depth
The 9th DIA, with the backing of CBBC, is more than just a competition; it is a strategic avenue for UK businesses to showcase their innovations on an international platform, especially in the high-growth areas of smart cities, greentech and healthtech. Through CBBC’s extensive support, UK innovators can not only demonstrate their capabilities but also gain crucial insights and access to one of the world’s fastest-growing markets. As we look forward to the 2024 awards, we encourage UK enterprises to leverage this platform to showcase their groundbreaking innovations and explore expansive new horizons in international markets.
Click here to start the application process for the 2024 Design Intelligence Award (free to enter, entry deadline is 14 July)
