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From popular product categories to the growth of AI tools, Robynne Tindall looks at the main trends from this year’s 618 shopping festival The landscape of shopping festivals such as 618 and 11/11 (Singles’ Day) in China has evolved from single-day events into month-long celebrations, marked by extravagant galas and a crescendo of discounts and promotions. The festivals have continued to grow year on year, and this year’s 618 (which…
